Paryushan Oli Policy

Paryushan (Digambara: Paryushana; Shvetambara: Paryushana Parva) and Oli (Navpad Oli / Ayambil Oli) are the most sacred observance periods in the Jain calendar. During these periods, a large segment of the Jain community practices heightened dietary discipline — including ayambil (completely tasteless food), ekasana (one meal a day), or complete fasting. Aadaten, as India's First Integrated Jain Lifestyle Ecosystem, has an obligation to actively support these observances at the platform level.

This Policy governs: (a) product availability restrictions during Paryushan and Oli on the Platform; (b) restaurant and cloud kitchen menu modifications; (c) labelling requirements; and (d) Seller obligations during these periods.

The 8-day (Shvetambara) or 10-day (Digambara — Dasha Lakshana Parva) annual festival occurring in the month of Bhadrapada (typically August–September). The exact dates vary annually by Jain calendar. Aadaten will publish the applicable Paryushan dates for each year on its Platform by 1st July of that year.

Two nine-day Oli periods each year — one in Ashwin (September–October) and one in Chaitra (March–April) — during which Shvetambara Jains practising Navpad observe ayambil: one meal per day of boiled, plain, un-oiled grain with no salt, sugar, spices, green vegetables, dairy, or root vegetables beyond the standard Jain prohibition.

A product that contains ONLY boiled or unprocessed grains, legumes, or cereals — with no oil, salt, sugar, artificial flavouring, spices, dairy, or vegetables of any kind. Extremely limited category; applicable to specific SKUs in Pure Pantry.

Various monthly Jain fasting days (8th, 14th tithi of each lunar fortnight — Ashtami, Chaturdashi) and specific occasions such as Akshay Tritiya, Mahavir Jayanti, and Diwali (Dipa Mala / Sura Narak Chaturdashi), during which heightened dietary observance is common.

During the Paryushan period (both Shvetambara 8 days and Digambara 10 days, observed consecutively where they differ), Aadaten will implement the following:

All products in the Pure Pantry, Nature's Kitchen, and Cloud Kitchen categories will display a seasonal Paryushan banner.

Products that contain any of the following will be flagged 'Not Recommended During Paryushan': green vegetables (saag, palak, methi, coriander, pudina), brinjal, root vegetables (standard prohibition applies year-round), multiple-seed items, night-harvested ingredients.

Products explicitly meeting Ayambil-grade standards will be tagged "Ayambil Suitable" with a dedicated filter in the Pure Pantry category.

The Dine-In restaurant and Cloud Kitchen will publish a dedicated Paryushan Menu featuring only Ayambil-suitable and Ekasana-suitable options.

Non-Paryushan items remain available but will carry a visible "Regular Menu — Not Paryushan Suitable" label.

No special oils, fried items, or excessive spice items will be promoted during this period.

Sellers offering food products must review their listings before each Paryushan period and self-certify compliance in the Seller Dashboard by the date notified by Aadaten.

Sellers who fail to flag non-Paryushan items will be subject to temporary listing suspension during the period.

During both Oli periods (Ashwin and Chaitra), the following shall apply:

Aadaten will activate an "Ayambil Corner" section within the Pure Pantry category featuring only Ayambil-grade products.

Cloud Kitchen will offer a minimum of 5 Ayambil-suitable dishes on each day of Oli.

Products containing milk, dairy, sugar, salt, oil, and spices will not be actively promoted during Oli in marketing communications.

Jain Food Festival, if occurring during or near Oli, will feature a dedicated Ayambil Stall zone.

Aadaten will maintain and publish an annual Jain Parva Calendar on the Platform by 1st January each year. On Ashtami, Chaturdashi, and major festival days:

The Cloud Kitchen and Dine-In menu will highlight Ekasana-friendly options.

Push notifications and WhatsApp Community messages will carry respectful Parva day acknowledgement (not promotional content).

No heavy discount or sale campaigns targeting food products will be run on Paryushan Parva days.

During Chaturmas (the 4-month monsoon period), Jain dietary tradition restricts root vegetables, green leafy vegetables (due to insect risk in monsoon growth), and multi-seeded vegetables. Aadaten will:

Display a Chaturmas Suitable filter in Pure Pantry during this period.

Flag multi-seeded vegetables (brinjal, tomato, cucumber) as 'Check Before Purchase — Chaturmas Period'.

This Policy is reviewed annually. Aadaten's Jain Calendar (published by 1st January each year) is the reference document for all restriction periods. In case of conflict between this Policy and the annual calendar, the calendar prevails for operational purposes.

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