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Brand Registry Ip Policy

Brand Registry Ip Policy

Effective Date: 1 June 2026

Last Reviewed: May 2026

Governing Law: Republic of India — Mumbai Courts

Platform: www.aadaten.com

1. Note

This document supplements Policy 19 (Intellectual Property & Anti-Counterfeiting Policy) with detailed guidance for brand owners wishing to protect their IP on the Aadaten Platform.

2. Aadaten's Brand Registry

Brand owners with registered trademarks who wish to proactively protect their IP on the Platform may enrol in the Aadaten Brand Registry by submitting: trademark registration certificate (or application), authorised brand representative details, sample authentic product images, and authorised Seller list. Enrolled brands receive priority processing for takedown notices.

3. Counterfeit Detection

Aadaten employs manual review of flagged listings and cross-checks against enrolled brand registries. Listing features that trigger review include: inconsistent brand spelling, prices significantly below market, stock images instead of actual product images, missing FSSAI/BIS certifications.

4. Consequences for Sellers

First offence (unintentional listing of grey-market or mislabelled product): warning + product removal.

Second offence: 30-day account suspension + product removal.

Deliberate counterfeit listing: permanent account ban + legal action.

Food product Jain misrepresentation: immediate permanent ban + consumer complaint filing with FSSAI.

5. Safe Harbour

Aadaten, as a marketplace intermediary, is not liable for IP infringement by third-party Sellers, provided that Aadaten acts expeditiously upon receiving a valid takedown notice and removes the infringing content. Aadaten claims intermediary safe harbour under Section 79 of the IT Act, 2000 read with the Intermediary Guidelines, 2021.

Aadaten Private Limited | CIN: U47912MH2026PTC469786 | www.aadaten.com

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